Crash Course Academy
Can I share something with you? When I decided to dive head-first into the art world in hopes of turning my passion into a career, I was scared out of my mind. There was no how-to step-by-step guide on how to become a full-time, profitable, self-represented artist. But fast forward to 9 years later: I did it. I can say with confidence that I am a professional artist supporting my family with a 6-figure art business.
It took a lot of learning, trial and error, mistakes, and late nights, but here I am. I am living proof that you CAN be an artist and make GOOD money. You don’t have to be the stereotypical “starving artist” that people imagine when you tell them “I’m an artist.” I no longer dread people asking the question, “So, what do you do?” I have full confidence when I share that I am, in fact, a full-time artist running a THRIVING and profitable business!
Introducing Crash Course Academy
A self-tailored curriculum that will tangibly help you reach your art business goals and dreams.
Featuring:
Comprehensive Crash Courses covering the step by step how-to’s of the art world.
A library of teaching videos from Brynn (and some guest experts!)
detailed corresponding PDF guides to help walk you through each video + reference later on.
Lifetime access to your course content that can be pulled up anytime, anywhere.
Explore the Academy
Materials Nitty Gritty
An extensive list of Brynn’s entire materials list. From all ranges of her paints, brushes, canvases and drawing tools to shipping supplies (all the way down to specific boxes—what size and why). Includes a short video of Brynn painting in her studio + a curated file of images of Brynn’s most favorite materials.
Shipping 101
A complete guide on how to ship two-dimensional artwork. Brynn walks you through her process of shipping small giclee paper prints, large giclee paper prints, original paintings on canvas, stretched canvas prints, original drawings on paper, AND even gives you a guide on freight shipment. Includes tutorial videos of Brynn in the studio shipping each item along with a step-by-step how-to guide.
Collection Structure - A Look Into A Year Of Launches
Brynn walks you through her year of collection launches- from original launches to prints to products, you will get a peek behind the curtain through Brynn’s ENTIRE YEAR’s worth of launches, the strategy behind each launch, and what she does to prepare for them. Take a look inside her planner Month by Month, WEEK by WEEK!
Structure Your Day As An Artist
Brynn explains how she creates consistency financially and within her daily studio rhythms as a self-representing artist. (Hint- IT'S BUSY being a business owner!) Brynn discusses how to schedule out your days and batch tasks such as advertising and marketing, client relationships, ordering, shipping and fulfillment, and… of course CREATING! Watch a full video interview with guest expert Blakely Little and Brynn on how Blakely structures her days as an artist & has created a profitable business.
Prints and Products
Diversify your income by making giclee prints of your artwork. Along with an EXTENSIVE step by step photography/editing PDF guide, Brynn invites her photographer Morgan Beatton into the studio to give you some tips on how to photograph your work for prints. On top of that, Brynn shares a screen capture of her editing process in photoshop so you can watch a live view of her editing her photos for prints.
Social Media & Email Marketing
Brynn walks you through her personal strategy for social media success. Watch a full video interview with guest expert Morgan Beatton and Brynn as they discuss Instagram strategies, tips, and to-do’s. Brynn will also explain her email marketing strategies and tips on how to grow your email list in a generous and not so “annoyingly salesy” way.
**DISCLAIMER - this course does not cover/discuss using the app Tik-Tok for marketing***
Commissions, Shows, & Client Relationships
The ins and outs of commissions, shows, working with interior designers, licensing, retail and wholesale explained in one place. All your questions about booking custom paintings, how to work with an interior designer as an artist, and what wholesaling and licensing can look like to grow your business. Watch an exclusive interview with guest expert Brittany Bass Turner (Britt Bass - pictured here) as she and Brynn discuss everything from offering designer discounts, pitching shows, and working with art consultants.
Content Strategy
Brynn walks you through the strategy behind ALL the content she is creating (a seamless client experience from her website, to her social media, to her emails, to her packaging and beyond), and how you can implement it into your own business. Watch an exclusive discussion Brynn has with her creative director and brand designer Meg Burrell as they discuss the importance of having strategy behind the content you create, and why that changes the game for you as a business owner.
We invited experts from my creative community to weigh in with their point of view in their areas of expertise. I can't wait for you to hear their advice!
